About Us

When software understands your interests, the right information finds you. That’s why we built Primal, a web-scale platform for personalized content discovery and insights.

Primal Fusion (Primal for short) draws from our experience at companies such as Google, Microsoft, and a variety of Canadian and US start-ups, with expertise in knowledge representation, statistical computing, NLP, information retrieval and extraction, database, and cloud computing.

Our investors, including many entrepreneurs, have over 125 investments in technology companies and several successful exits and IPOs.

If you love building great software, join our team.

Every single person that uses Primal is treated as an individual.

It’s what makes our service stand out from the crowd.

Primal’s proprietary artificial intelligence is the result of over 10-years of R&D and $20-million in funding. We have a growing patent portfolio of over 60 issued patents and nearly 100 pending applications, drawing on our expertise in knowledge representation, statistical computing, information retrieval and extraction, database, and cloud computing.

Primal is proudly Canadian, based in Kitchener-Waterloo, Ontario, home to over 1000 technology companies.

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