About Us

When software understands your interests, the right information finds you. That’s why we built Primal, a web-scale platform for personalized content discovery and insights.

Primal Fusion (Primal for short) draws from our experience at companies such as Google, Microsoft, and a variety of Canadian and US start-ups, with expertise in knowledge representation, statistical computing, NLP, information retrieval and extraction, database, and cloud computing. Our investors, including many entrepreneurs, have over 125 investments in technology companies and several successful exits and IPOs. If you love building great software, join our team.
Yvan Couture

Yvan Couture

President, CEO, & Board Member

Peter Sweeney

Peter Sweeney

Founder, Chief Strategy Officer, & Board Member

Ihab Ilyas

Ihab Ilyas, PhD

Chief Technology Officer

Nikhil Sriraman

Nikhil Sriraman

Vice President, Legal Services & Intellectual Property

Jeff McDowell

Jeff McDowell

Chief Revenue Officer

Lynn Forgeron

Lynn Forgeron

Director, Finance

Rob Good

Rob Good

Senior Software Developer

Tim Mashinter

Tim Mashinter

Development Team Lead

Scott Smith

Scott Smith

Senior Software Developer

Edward Tan

Edward Tan

Data Quality Specialist

Denise Williams

Denise Williams

Director, Corporate & Legal Services

Mat Wilson

Mat Wilson

Senior Software Developer

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We love to get feedback from people that use Primal. Every single person that uses Primal is treated as an individual. It’s what makes our service stand out from the crowd.
Primal’s proprietary artificial intelligence is the result of over 10-years of R&D and $20-million in funding. We have a growing patent portfolio of over 50 issued patents and nearly 100 pending applications, drawing on our expertise in knowledge representation, statistical computing, information retrieval and extraction, database, and cloud computing. Primal is proudly Canadian, based in Kitchener-Waterloo, Ontario, home to over 1000 technology companies.

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