Engage your readers with great content that expresses your interests!
Primal for WordPress uses Primal’s powerful interest graph and content filtering technology to give your readers relevant and timely content that’s tailored to each individual page you create.
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The industrialization of the internet is driven by the relentless pursuit of productivity advantages, not quality improvements.
“The digital revolution is probably going to be as important and transformative as the industrial revolution.” — Ryan Avent, The Economist columnist, author of The Wealth of Humans (via The Atlantic).
Web 2.0 was a social revolution: many hands make light work. In stark contrast, the current revolution, powered by artificial intelligence and machine learning, is industrial: the automation of tasks displaces human work. But trite definitions don’t prepare us for change. Whatever you call it, our digital economy is in the midst of profound changes. By placing these changes within the frame of industrial manufacturing, the true values and motivations that underlie them than are illuminated.
Read the full post on Medium
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The Semantic Web provides an enticing vision of our online future. This next-generation Web will enable intelligent computer assistants to work autonomously on our behalf: scheduling our appointments, doing our shopping, finding the information we need, and connecting us with like-minded individuals.
Unfortunately, the Semantic Web is also a vision that, to some, seems very distant, perhaps even outdated. It has been over a decade since it was popularized in a May 2001 article in Scientific American. Semantic Web researchers and engineers have been toiling even longer on the monumental technical and sociological challenges inherent in creating a global Semantic Web.
The good news is that we are seeing evidence today of its accelerating emergence.
Read the full post on Medium
A single-character change in how tweets are distributed highlights a massive strategic decision for Twitter.
When I first started using Twitter, I’d start my tweets with the names of other users. I wanted to give them credit for their ideas. I later discovered very few people even saw my tweets because of how they were composed. It was frustrating (and a little embarrassing) to learn I didn’t know how to use the service.
Read the full post on Medium
First published on LinkedIn.
A few weeks ago, I made the trip down to Content Marketing World, “the largest content marketing event on the planet” with over 2600 delegates representing 50 countries.
I wanted to explore how the activity of content curation—the process of collecting, organizing and displaying information relevant to a particular area of interest—was impacting this massive content marketing industry.
Content curation may be one of the most disruptive forces in marketing, with an impact crater particularly devastating to activities directly and indirectly linked to content creation.
Based on a review of the activities at Content Marketing World and a supporting data analysis of thousands of articles in the media, content marketers appear slow to respond to this change.
The activity of curation is perceived as subordinate to content creation, complementary but not disruptive. Content curation is a new engine of content marketing, but the industry is tightly coupling it to the old activity of content creation.
The response from marketers? “It’s not creation or curation, it’s both!” Yes, it’s both. I would have had a tremendously difficult time making the arguments in this post without creating the content for it.
However, to say it’s both misses the point of a disruptive change and raises your risks of ending up under that crater. Read more »
A comprehensive resource for content marketing covering a wide range of topics of interest to content marketers.
Primal, a content discovery assistant, does most of the grunt work of finding the right information for the specific topics featured on the site.
Read on for a tour of the features of this content curation project. Read more »
Women will benefit from the proactive delivery of personalized health information, using Primal’s proprietary artificial intelligence technology
Toronto, Canada / TNW-ACCESSWIRE / July 9, 2014 / Open Source Health Inc. (CSE:OSH), a cloud based patient engagement system that puts control in the hands of women to Educate, Advocate and Collaborate on their own healthcare, is pleased to announce a strategic partnership with Primal to power discovery of personalized health data, as part of the OSH integrative health platform.
“Conventional search technology is inadequate at providing the personalized information women need to take a pro-active role in their own health,” stated Sonya Satveit, Founder and CEO of Open Source Health Inc. “By using Primal’s patented artificial intelligence technology, a detailed understanding of each woman’s needs is used to proactively deliver the right information at the right time. This accelerates the discovery of new information and the learning experience for every woman.” Read more »
Content curation, the activity of collecting, organizing, and presenting information of interest to a target audience, is an essential component of content marketing.
As in many areas of marketing, aspects of content curation are being automated. Marketers are exploring how smart machines can help improve their productivity and performance. Automated content curation, however, is a young field and it’s difficult to separate the promise from the hype.
At Primal, we’re well aware of the importance of curation, but constraints of time, money, staffing left us unable to pursue sustained campaigns in content curation. As such, we wanted to explore how automated systems could be used to improve our efforts.
In this post, we’ll outline how we incorporated automated content curation into our activities and what we learned about its impact on marketing professionals. Read more »
Introducing Primal’s intelligent content feeds
If you’re like us, RSS feeds are an essential part of your content pipeline. You use these feeds to keep track of the sources you care about, and share the best items with your customers and colleagues.
RSS is often referred to as Really Simple Syndication. The truth is, it’s really not that simple. And the more you use it, the more complicated it gets!
In this post, we unpack the problem with RSS and introduce you to Primal’s powerful yet simple solution. Read more »
Introducing Primal’s content service
You need content that’s tailored to your unique perspective, supporting the topics and sources that make you stand out from the crowd. You need a superstore, not a corner store, and you don’t want to do a lot of work to get it.
Primal’s open interest graph is already the most comprehensive source of Web content targeted to your specific interests.
Today, we’re excited to announce that we’ve made the world’s largest open interest graph much simpler to use!
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First published on Medium.com.
In business, vision isn’t some mythical ability to see the future. It’s about being able to recognize a pattern and apply it to something new, before others see it coming.
In this post, we’ll introduce you to one such pattern, the gestation of new media within old media. We’ll then review some examples of how the pattern has repeated itself over the past 30-years, from one Big Thing to the Next.
We’ll then apply the pattern in the here-and-now, to see how it points to The Next Big Things. Read more »
According to Murthy Nukala, “any marketer who doesn’t have a graph within the next twelve months will be at a permanent competitive disadvantage.” That’s a pretty ominous warning, particularly when most marketers have no idea what a graph is, let alone how to use it.
Graphs are a useful way to represent relationships between things. And the World Wide Web is called a Web for a reason: it is a huge network composed of pieces of content and links among them. So it isn’t surprising that graphs are being used everywhere in IT these days to represent particular kinds of relationships among types of content living on the Web.
Since every kind of relationship among things on the Web seems to have its own graph, it can get a little confusing keeping them all straight. That also makes it hard to determine which of those many graphs could be important to you and your business.
You might find it all befuddling enough to develop graphophobia and just ignore them all. That would be a shame, because leveraging these mysterious graphs could truly revolutionize your business.
Here I’ll connect some of the dots and help you understand what graphs are and why they are important. Read more »
Joyce Hostyn argues that Better Human Understanding, Not Big Data, Is the Future of Business. Some excerpts (with my emphasis):
Despite the best of intentions, we’re not data driven, we’re hypothesis driven. Our stories (our mental models) are merely hypotheses of how the world works. But we see them as reality and they influence what data we collect, how we collect it and the meaning we glean from it…
In a quest to become data driven, are marketers trapping themselves with outdated mental models of data and analytics? “Big data is being wasted on marketing. The true power of analytics is in revealing cultural dynamics.”
Many echo these concerns about data-driven marketing, and the need to be skeptical and hypothesis-driven. (1) (2) (3)
Hostyn concludes her thoughtful article with a number of questions, including:
- Can we leverage big data to zoom out and understand patterns and trends, then zoom back in for a dive deep into the hearts and minds of individuals?
- Are we willing to develop hypotheses with the potential to disrupt our old mental models? Create experiments to test those hypotheses. Prototype to think. Collect feedback. Iterate.
At Primal, we’ve invested years exploring this mode of hypothesis-setting as a lens into big data. It involves a collaboration between humans and machines across the full spectrum of analytical and synthetical thinking.
What follows is a summary of that exploration and what we’ve learned to this point.
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Call me sentimental, but perhaps some of you, too, are starting to miss the human side of sentiment analysis.
Machine-based statistical analysis is not the entirety of sentiment analysis – or at least it shouldn’t be. There is still an important role for humans to play in that process. In addition there are opportunities for other tools to assist humans in the process, working in complementary ways with statistical-based sentiment analysis tools. Read more »