First published on LinkedIn.
A few weeks ago, I made the trip down to Content Marketing World, “the largest content marketing event on the planet” with over 2600 delegates representing 50 countries.
I wanted to explore how the activity of content curation—the process of collecting, organizing and displaying information relevant to a particular area of interest—was impacting this massive content marketing industry. Read more
I’m heading to Cleveland for Content Marketing World. Apparently it’s the “the largest content marketing event on the planet”, a gathering of “the best and the brightest” people in the industry.
Frankly, it’s all pretty overwhelming and intimidating for a person that isn’t a professional content marketer. Read more
Women will benefit from the proactive delivery of personalized health information, using Primal’s proprietary artificial intelligence technology
Toronto, Canada / TNW-ACCESSWIRE / July 9, 2014 / Open Source Health Inc. (CSE:OSH), a cloud based patient engagement system that puts control in the hands of women to Educate, Advocate and Collaborate on their own healthcare, is pleased to announce a strategic partnership with Primal to power discovery of personalized health data, as part of the OSH integrative health platform. Read more
Image Credit: Sally Wilson
A case study in automated content curation
Content curation, the activity of collecting, organizing, and presenting information of interest to a target audience, is an essential component of content marketing.
As in many areas of marketing, aspects of content curation are being automated. Read more
Introducing Primal’s intelligent content feeds
If you’re like us, RSS feeds are an essential part of your content pipeline. You use these feeds to keep track of the sources you care about, and share the best items with your customers and colleagues. Read more
Introducing Primal’s content service
You need content that’s tailored to your unique perspective, supporting the topics and sources that make you stand out from the crowd. You need a superstore, not a corner store, and you don’t want to do a lot of work to get it. Read more
First published on Medium.com.
In business, vision isn’t some mythical ability to see the future. It’s about being able to recognize a pattern and apply it to something new, before others see it coming.
In this post, we’ll introduce you to one such pattern, the gestation of new media within old media. Read more
According to Murthy Nukala, “any marketer who doesn’t have a graph within the next twelve months will be at a permanent competitive disadvantage.” That’s a pretty ominous warning, particularly when most marketers have no idea what a graph is, let alone how to use it. Read more
Joyce Hostyn argues that Better Human Understanding, Not Big Data, Is the Future of Business. Some excerpts (with my emphasis):
Despite the best of intentions, we’re not data driven, we’re hypothesis driven. Our stories (our mental models) are merely hypotheses of how the world works. Read more
Call me sentimental, but perhaps some of you, too, are starting to miss the human side of sentiment analysis.
Machine-based statistical analysis is not the entirety of sentiment analysis – or at least it shouldn’t be. There is still an important role for humans to play in that process. Read more
Developers have long created software that customers use directly. But now, we’re creating solutions that incorporate internal representations of end-users and adapt to individual needs.
In this post, we’re going to introduce you to the most important component in your solution stack, the user model, explain why it’s so important, and show you how to incorporate user modeling into your solution. Read more
Last week marked Primal’s first release for the month of August. Over the past month, we’ve been busy updating our Data API, as well as taking steps to simplify our developer sign up process on the Web and through our new WordPress Plugin. Read more
The Semantic Web provides an enticing vision of our online future. This next-generation Web will enable intelligent computer assistants to work autonomously on our behalf: scheduling our appointments, doing our shopping, finding the information we need, and connecting us with like-minded individuals. Read more