Primal Receives $2.3 Million Financing from BDC

May 16th, 2018 & Filed under News, Press Releases

With its artificial intelligence platform backed by 148 international patents, Primal is accelerating commercial momentum with BDC support

WATERLOO – MAY 16, 2018 – (BUSINESS WIRE) — Primal, an artificial intelligence (AI) company powering the next generation of consumer and enterprise applications that augment human intelligence, today announced that it has received a $2.3 million loan from BDC.

With over $25 million in private funding invested in R&D, Primal has built one of Canada’s most significant international AI patent portfolios with 148 patents. Primal will use the financing to commercialize new applications, pursue strategic partnerships, sign licensing deals, and invest in sales and marketing to drive rapid adoption of Primal’s technology.

“The Canadian AI landscape is growing rapidly and it is becoming increasingly important to deliver real value to businesses, consumers, and governments,” said Pierre Dubreuil, EVP, Financing at BDC. “Primal’s approach has great potential to contribute to Canada’s position as a global AI leader and this financing will help them along this path.”

“AI is not about replacing humans but about making humans smarter, better, faster,” said Yvan Couture, President & CEO of Primal. “We are excited to receive this support from BDC as it will help us bring AI to life in meaningful ways; shaping the future of how people perform in business and everyday life.”

Primal’s augmented intelligence platform uses advanced semantic synthesis and knowledge representation to understand text in a similar manner to how the human brain processes and represents information. Differentiated from common machine learning techniques, Primal does not require large amounts of training data to understand meaning, which allows it to address small data environments where more traditional approaches don’t work.

“Applications that can use this level of personalization are endless,” said Jeff McDowell, COO of Primal. “It’s like having a conversation with a friend who knows you well. With small amounts of information, a friend can make highly relevant recommendations to you by expanding their thoughts within the context of your likes and interests.”

About Primal:

Primal is an artificial intelligence (AI) company powering the next generation of consumer and enterprise applications that augment human intelligence. With over $25 million in private funding invested in R&D, Primal has built one of Canada’s most significant international AI patent portfolios with 148 patents. Primal’s augmented intelligence platform combines advanced semantic synthesis and knowledge representation to understand text in a similar manner to how the human brain processes and represents information. To stay up to date with Primal, visit and follow @Primal on Twitter.

About BDC:

BDC is the only bank devoted exclusively to entrepreneurs. It promotes Canadian entrepreneurship with a focus on small and medium-sized businesses. With its 118 business centres from coast to coast, BDC provides businesses in all industries with financing and advisory services. Its investment arm, BDC Capital, offers equity, venture capital and flexible growth and transition capital solutions. BDC is also the first financial institution in Canada to receive B Corp certification. To find out more, visit


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Bringing AI to its full potential with augmented intelligence

May 14th, 2018 & Filed under Augmented Intelligence, Use Cases

It’s not even halfway through 2018 and the buzz around artificial intelligence (AI) is bigger than ever. It seems we’re finally starting to get past the overblown fear about a robot-dominated future, but the fear has been replaced by a lot of hype. AI is now being thrown around as a buzzword in every part of our lives.

If everything is AI, what exactly is AI anyway?

Like many others – including IBM – we think “augmented intelligence” is a better way to describe what we do with our AI platform. Primal’s augmented intelligence applications help people do their jobs better, serve individuals’ interests, and bring AI to its full potential. Unlike the fears of AI taking over everyone’s jobs, this kind of AI (augmented intelligence) is not a replacement for people – it enhances what people can do with their limited time and resources. The nail gun didn’t displace the carpenter, but carpenters sure are happy they have nail guns.

One of the use cases of Primal’s AI platform is an augmented intelligence application that can determine the meaning of content in order to find other content which is highly related. Primal does this much like a real human brain by using semantic synthesis (where semantics refers to the meaning of words, and to synthesize is to combining several things into a coherent whole).

Primal’s AI breaks textual objects such as an article, a post, a tweet, etc. down to an ‘atomic’ level. As an overly simplified example, “firetruck” becomes “fire” + “truck” and finds meaning by analyzing how this combination of words has been used across millions of online sources. It then synthesizes the meaning of each word (semantics) to determine the message being expressed in the original content.

In our firetruck example, the word “fire” could be related to wood, burning, and emergency, but also camping, coziness, and marshmallows. Only some of these words would be used in the same context as “truck”. Combining the words “fire” and “truck” together would net more relevant results such as burning, emergency, rescue, fire fighter, arson, etc. Again, this example used the simple term “firetruck”, but Primal has the ability to analyze and synthesize the meaning of a larger piece of content such as an entire news article.

Once Primal has analyzed the message of the content in this way, it can find and recommend other content that has the same meaning – not just similar keywords. All of this happens on-the-fly in real time, with each request to Primal creating a new set of potential connections and recommendations. Unlike big-data AI solutions which require lots of training data, Primal can find meaning from very small pieces of data, like a tweet.

Because it doesn’t rely on specialized databases, Primal’s technology can be used in a variety of different industries and use cases.

If you’re a social media manager, you know that curating and selecting relevant content to share on social channels is time-consuming, and it’s hard to break through the noise to get noticed by your target audience.

Primal’s augmented intelligence tools for social media can send individualized content to each person who follows you – not just random content, but highly relevant articles that fit in the overlap between their interests and those of your brand. Articles could be from third-party sources or from your own content library – enabling greater usage of created content.

When your followers receive an article just for them, it stimulates much greater interaction than when they read a generic post sent to your whole channel. Often it sparks a conversation, providing an opportunity to connect in new ways and build brand loyalty. They’re more likely to share the content further, which extends the reach of the original post and ultimately results in new organic followers for you. And all of this can happen automatically, freeing up your time and enabling you to connect to many more people.

Primal isn’t just for recommending articles or other content – it can also analyze product descriptions. When you run an online store, the product recommendations your customers see are usually based on what other customers bought. But it takes a lot of user data to teach the system to make meaningful recommendations.

If you’re not Amazon and you don’t have millions of customers, how do you get enough data to populate your recommendation database? With Primal’s augmented intelligence, you don’t need lots of data – Primal can analyze the original product description to determine meaning and recommend other highly relevant, complementary products.

These are just a few use cases where augmented intelligence can help you better engage with your customers, provide extra value, and increase your productivity. How could this work for you? Let us know by dropping a line to

Communitech @20: Back where it all began

June 5th, 2017 & Filed under Team

Waterloo Region, September 29, 1993. It’s early morning when local entrepreneur Yvan Couture begins pitching an idea to a crowd gathered at the University of Waterloo’s William G. Davis Centre for the monthly meeting of the Computer Technology Network.

Couture, then founder, President and CEO of Taaz Corporation, a consulting firm serving the tech community in southwestern Ontario, is jazzed about the growth opportunities he’d seen industry associations provide to techies in places like Ottawa and Raleigh, North Carolina – peer-to-peer training, mentoring, conferences – and has built out a similar plan for Waterloo with the help of Ruth Songhurst, then president of Mortice Kern Systems (MKS), a local software firm.

Using appliqués on an overhead projector, he begins to tease out a vision for a member-funded organization that would “provide the vehicle for assisting the local technology sector to prosper and become the main driving force in the local economy, as well as enhancing Waterloo Region as a hotbed for world-class technology.”

The roomful of entrepreneurs is more interested in the free doughnuts and coffee than anything Couture has to say.

“It fell very flat,” Couture says with a laugh. “One of the key guys was adamant that there was no way that anybody would pay, so it kind of died. It didn’t go anywhere.”

Well, not yet.

Read the full article

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The Social Graph Must Die

May 3rd, 2017 & Filed under Featured, Industry Analysis

Have we reached the breaking point? Has our collective exhaustion with social media — the incessant notifications, the oppressive filter bubbles, the outright denial of our individuality — finally exhausted the excuses, apologies, and band-aid fixes?

Here’s the #ElephantInTheRoom: The social graph is a terrible basis for matching people to information. This is probably not a message that will be welcomed by the corporate giants and countless ventures that are banking on the social graph, but it’s an argument that’s long overdue. The social graph must die.

To be clear, the social graph is not social media. The former is the model or representation of the relationships between people. It’s the foundation upon which social media services match people to information. And in this capacity, the social graph is irredeemable.

Read the full post on Medium

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Are Machines Stealing Your Job?

October 8th, 2016 & Filed under Industry Analysis

Three myths about artificial intelligence and its impact on content creators.

Industrialization is transforming our information economy, destroying old business models and creating new opportunities. The impact it will have on content professionals will make social media seem tame in comparison. To understand this transformation and leverage it to your advantage, you need to parse the myths from reality.

Read the full post on Medium

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Primal CTO Ihab Ilyas Awarded Thomson Reuters-funded Research Chair

September 29th, 2016 & Filed under News, Team

Thomson Reuters and the University of Waterloo are joining forces to fuel breakthroughs in data science and develop the next generation of global entrepreneurial leaders. The wide-ranging collaboration is valued at over CAD $20 million over the next five years.

Their collaboration includes the establishment of the Thomson Reuters-funded Research Chair in Data Cleaning from Theory to Practice. The chair is initially held by Professor Ihab F. Ilyas from the Cheriton School of Computer Science at the University of Waterloo, whose research is investigating new methods for storing, cleaning, and curating data. In this role, Professor Ilyas will continue focusing on integrating and curating data in an effort to overcome the problem of data silos, and help businesses make better use of their data.

Read more at PR Newswire

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Azure-Backed Primal Delivers Personalized Content via Bing Search APIs

September 29th, 2016 & Filed under News, Product Updates

Originally published on MSDN Channel 9:

Primal is the maker of a web-scale network of personal intelligent assistants for content discovery. Primal uses Bing Search APIs in the Azure Marketplace to deliver highly personal content at web scale. The Bing knowledge and intelligence ecosystem complements Primal’s internal AI development. Primal’s AI formulates highly specific queries across any domain, and Bing Search APIs retrieve highly relevant content that satisfies its customers’ unique interests.

“Primal’s patented AI provides a comprehensive understanding of consumer interests. Bing Search APIs give us comparable reach with our content supply. Together, Primal and Microsoft Azure deliver personalized content at web scale,” said Peter Sweeney, Founder & CSO, Primal.

To learn more about how easy it is to add Primal’s personalized content discovery to your apps, download the datasheet and the mini-case study.

To start exploring your own Primal-powered solution, check out our Developers site.

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Automated Content Curation Your Readers Will Love: A WordPress Plugin That Uses Your Interest Graph

September 19th, 2016 & Filed under Product Updates

Engage your readers with great content that expresses your interests!

Primal for WordPress uses Primal’s powerful interest graph and content filtering technology to give your readers relevant and timely content that’s tailored to each individual page you create.

Read more »

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The Industrialization of the Internet

September 18th, 2016 & Filed under Industry Analysis

The industrialization of the internet is driven by the relentless pursuit of productivity advantages, not quality improvements.

“The digital revolution is probably going to be as important and transformative as the industrial revolution.” — Ryan Avent, The Economist columnist, author of The Wealth of Humans (via The Atlantic).

Web 2.0 was a social revolution: many hands make light work. In stark contrast, the current revolution, powered by artificial intelligence and machine learning, is industrial: the automation of tasks displaces human work. But trite definitions don’t prepare us for change. Whatever you call it, our digital economy is in the midst of profound changes. By placing these changes within the frame of industrial manufacturing, the true values and motivations that underlie them than are illuminated.

Read the full post on Medium
Read more »

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The History of the Semantic Web is the Future of Intelligent Assistants

August 19th, 2016 & Filed under Industry Analysis

The Semantic Web provides an enticing vision of our online future. This next-generation Web will enable intelligent computer assistants to work autonomously on our behalf: scheduling our appointments, doing our shopping, finding the information we need, and connecting us with like-minded individuals.

Unfortunately, the Semantic Web is also a vision that, to some, seems very distant, perhaps even outdated. It has been over a decade since it was popularized in a May 2001 article in Scientific American. Semantic Web researchers and engineers have been toiling even longer on the monumental technical and sociological challenges inherent in creating a global Semantic Web.

The good news is that we are seeing evidence today of its accelerating emergence.

Read the full post on Medium

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Goodbye .@, Hello Messaging?

May 31st, 2016 & Filed under Industry Analysis

A single-character change in how tweets are distributed highlights a massive strategic decision for Twitter.

When I first started using Twitter, I’d start my tweets with the names of other users. I wanted to give them credit for their ideas. I later discovered very few people even saw my tweets because of how they were composed. It was frustrating (and a little embarrassing) to learn I didn’t know how to use the service.

Read the full post on Medium

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Content curation is disrupting content creation. Are content marketers moving fast enough?

October 8th, 2014 & Filed under Industry Analysis

First published on LinkedIn.

A few weeks ago, I made the trip down to Content Marketing World, “the largest content marketing event on the planet” with over 2600 delegates representing 50 countries.

I wanted to explore how the activity of content curation—the process of collecting, organizing and displaying information relevant to a particular area of interest—was impacting this massive content marketing industry.

Content curation may be one of the most disruptive forces in marketing, with an impact crater particularly devastating to activities directly and indirectly linked to content creation.

Based on a review of the activities at Content Marketing World and a supporting data analysis of thousands of articles in the media, content marketers appear slow to respond to this change.

The activity of curation is perceived as subordinate to content creation, complementary but not disruptive. Content curation is a new engine of content marketing, but the industry is tightly coupling it to the old activity of content creation.

The response from marketers? “It’s not creation or curation, it’s both!” Yes, it’s both. I would have had a tremendously difficult time making the arguments in this post without creating the content for it.

However, to say it’s both misses the point of a disruptive change and raises your risks of ending up under that crater. Read more »

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Open Source Health and Primal Develop Personalized Health Discovery System

July 9th, 2014 & Filed under News

Women will benefit from the proactive delivery of personalized health information, using Primal’s proprietary artificial intelligence technology

Toronto, Canada / TNW-ACCESSWIRE / July 9, 2014 / Open Source Health Inc. (CSE:OSH), a cloud based patient engagement system that puts control in the hands of women to Educate, Advocate and Collaborate on their own healthcare, is pleased to announce a strategic partnership with Primal to power discovery of personalized health data, as part of the OSH integrative health platform.

“Conventional search technology is inadequate at providing the personalized information women need to take a pro-active role in their own health,” stated Sonya Satveit, Founder and CEO of Open Source Health Inc.  “By using Primal’s patented artificial intelligence technology, a detailed understanding of each woman’s needs is used to proactively deliver the right information at the right time. This accelerates the discovery of new information and the learning experience for every woman.” Read more »

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