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There’s a Graph for That!
According to Murthy Nukala, “any marketer who doesn’t have a graph within the next twelve months will be at a permanent competitive disadvantage.” That’s a pretty ominous warning, particularly when most marketers have no idea what a graph is, let alone how to use…
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Human-Guided Sentiment Analysis: Beyond the Cold Hard Stats
Call me sentimental, but perhaps some of you, too, are starting to miss the human side of sentiment analysis. Machine-based statistical analysis is not the entirety of sentiment analysis – or at least it shouldn’t be. There is still an important role for humans…