Five Surprising Ways to Use Interest Graphs

Posted by & filed under on May 28th, 2012.

Interest graphs simulating human activity

Interest networks simulating human activity
Imagine filling out your social network with digital companions or forming focus groups of imaginary people for your market research.

Interest graphs are supposed to represent the interests of real people, right? But what if real people aren’t available? Primal can create interest graphs using any set of interests for each persona. Let these digital personas loose on the Web to explore content and even interact with real people!

Interest graphs as re-searchers

Interest networks as researchers
We often tap our social networks for research purposes. What if your interest graph was your researcher, constantly scouring the Web for information you truly care about?

One of the problems with search is that it’s rarely a one-shot activity. You search, you review the results, you search again and again. Primal does the same kind of re-searching automatically in the process of building your interest graphs. Your interest graph is your personal researcher. And unlike social networks, interest graphs won’t share stories of their vacation in the process!

Interest graphs as a lens into big data

Interest networks as a lens into big data
Today, we have one dashboard for every application we use. It’s gotten to the point where we need a dashboard for our dashboards!

Big data is a hot area of investment, but enthusiasm tends to cool when the data derived from big data overwhelms individual users. Interest graphs can help by representing the interests of individuals. Big data generates feeds of relevant information and interest graphs tailor that information to individual needs.

Interest graphs to track personal sentiments

Interest networks to track personal sentiments
The Web doesn’t understand what you mean. That’s a big problem when you want to track topics like “dream house”, “the perfect job”, or “soul mate”.

Sentiment analysis tools measure emotions and feelings in documents. But what if the current vendors don’t represent the particular sentiments you wish to analyze? Using Primal, you can create interest graphs using keywords that express your individual sentiments and use them to monitor the Web directly!

Interest graphs as tutors

Interest networks as tutors
We’ve been dreaming of the Web as our Library of Alexandria, but how do you filter out the noise and make the Web relevant to individual students?

There are many initiatives operating under the banner of personalized education. What they all have in common is the simple notion that learning is made easier when students are treated like individuals. Interest graphs can combine interests from different groups, melding the interests of students with the needs of educators in a remarkably simple and effective way.

What’s your innovative use case for interest graphs?

If you’d like to explore how Primal can support your own innovative applications for interest graphs, please see our developers site for more information.

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