Filed under Industry Analysis.

I love this post by Joshua Fruhlinger, Please don’t personalize me. I know who I am. It captures a sentiment that many of us share (1) (2) (3). Joshua provides a wonderfully non-technical and simple summary:

I know who I am. I don’t need Facebook or Google or Microsoft or Apple or anyone else to collect data and tell me what I’m interested in. I’m pretty sure I know what I like and don’t like.

It’s a great point: Not only are big data approaches to personalization privacy-invading and offensive, they don’t work very well!

dragons-1There are much more direct and transparent ways to approach the opportunity of personalization. A system that allows you to be the master of your interests is self-empowering.
Read more »

Filed under Product Updates.

Some things are too important to leave to anyone else. For me, the health of my family is one example. There isn’t an aspect of that interest that I can live without. And when new information surfaces, it needs to find me.

Whether its your health, your business, or your life’s purpose, you need comprehensive information and a service that’s dedicated to your individual interests, 24/7.

Where can you find an information service dedicated to the topics and content you truly care about? Your interest network would be as unique and one-of-a-kind as you are. But you don’t have the time to build it yourself and you don’t have the money to get others to do it for you.

Welcome to Primal, your interest network, made-to-order. It’s free for individuals and affordable for companies of all sizes. And now anyone can start an interest network. Read more »

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Filed under Use Cases.

News alert! Your social network wants to get to know you. Unfortunately, identifying and understanding your interests based on 140 characters is pretty hard to do! That’s why marketers are busy trying everything to get to know you better.

In this post, we’ll demonstrate how Primal can be used to power social media analysis. This demos highlights tweets about topics you are interested in and helps you discover related topics that people are tweeting about right now!

Read more »

Filed under Featured, Product Updates.

The most frequently asked question about Primal is, Where do you get the interests data? It’s a fair question. If Primal is the most comprehensive source of open interests data in the world, it begs the question of where we get this valuable data. (1)

Unlike our competitors, we don’t ingest and analyze vast amounts of historical consumer data to derive interests data. Instead, Primal creates this data on a just-in-time basis, with each and every request.

The reason Primal seems to have data about every conceivable topic of interest is that Primal is literally creating the data on-the-fly. Read more »

Filed under Team.

You can’t do it alone! Starting and growing a company requires dedicated founders, strong internal leadership, and exceptional employees. But it doesn’t stop there. Having outside advisors and external board members brings vital experience, fresh perspectives, and guidance that’s critical to success.

At our Annual General Meeting in June, our shareholders re-elected our lead investor and external board member, Jim Estill, and welcomed three new external board members to our team: Dr. Savvas Chamberlain, Dr. Larry Cornett, and Dr. Paul Hofmann. They join our founder, Peter Sweeney, and myself on our Board of Directors. Read more »

Filed under News.

Learning Sherpa, a Primal-powered application that tailors educational content based on the intersection of interests between educators and students, was awarded The Learners’ Choice Prize in the Desire2Learn Edge Challenge. Learning Sherpa was selected as the submission with the most potential to have a lasting impact on teaching and learning.

Read more »

Filed under Industry Analysis.

Interest graphs simulating human activity

Interest networks simulating human activity
Imagine filling out your social network with digital companions or forming focus groups of imaginary people for your market research.

Interest graphs are supposed to represent the interests of real people, right? But what if real people aren’t available? Primal can create interest graphs using any set of interests for each persona. Let these digital personas loose on the Web to explore content and even interact with real people!

Read more »

Filed under Industry Analysis.

A growing list of companies are making “interests” the focus of their value proposition: Twitter allows you to “follow your interests”; Gravity (AOL) “unlocks the interest graph”; Pinterest “organize(s) and share(s) the things you love”; Quora “connects you to everything you want to know about” — just to name a few.

Many believe the company that dominates interest networking will be The Next Big Thing (1) (2) (3).

But interest networking remains a bit of a mystery. What is it?
Read more »

Filed under Team.

Primal's Movember team

Primal’s Mo Bros for 2011.

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces around the world. With their “Mo’s”, these men raise vital funds and awareness for men’s health, specifically prostate cancer.

If you’d like to help out, please donate.

Filed under Team.

Excerpt from The Waterloo Region Record, Technology Spotlight 2011

By Chuck Howitt, The Record
Tony Sarris and Nikhil Sriraman

Two years ago Tony Sarris was living the American dream. He was an engineering director for Unisys, a large U.S. information technology company with 37,000 employees worldwide. He lived in the west coast paradise of Laguna Beach, California. He made a comfortable salary.

Today, he works for a small Waterloo internet search company with 35 employees that few people have heard of. Goodbye surf, sand and sun. Hello grey skies, snow and cold winters. Has he lost his mind?

Read more »