Introducing Primal Assistants: A framework for software agents

May 27th, 2013 & Filed under Developers

Primal does a lot of heavy lifting in knowledge representation and content filtering. If you ask it to grab you some relevant content around your interests, it will do precisely that.

But what if you don’t want to have to ask? Search engines are fantastic, but they still require that you go to them and then try to figure out how to formulate your query in a way that gets you decent results.

Primal already has the ability to understand what you want, and we’re now working on some technology that will let Primal deliver you the content that you truly care about before you know you want it.

Read on to learn more about Primal’s new software agent and content streaming framework.
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Why The "Star Trek Computer" Needs Open Data…And Scotty, Too

May 24th, 2013 & Filed under Industry Analysis
Scotty

Do you share this opinion?

So given that, what can we say about the eventual development of something we can call “The Star Trek Computer”? Right now, I’d say that we can say at least two things: It will be Open Source , and licensed under the Apache Software License v2. There’s a good chance it will also be a project hosted by the Apache Software Foundation.

The rationale? ASF provides an awesome array of advanced technologies, in everything ranging from NLP, information extraction and retrieval, machine learning, Semantic Web, and on and on. It’s like a free, all-you-can-eat buffet! (er, Star Trek food synthesizer?)

I share the enthusiasm for open source tools. We use many of these technologies at Primal.

But this is where their science fiction story starts to lose me:

Of course, you don’t necessarily need a full-fledged “Star Trek Computer” to derive value from these technologies. You can begin utilizing Semantic Web tech, Natural Language Processing, scalable machine Learning, and other advanced computing techniques to derive business value today.

We often meet product developers and entrepreneurs looking to build next-generation intelligent solutions.

If these advanced technologies are available for free, why not just jump in and start building?
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How to Train Your Personalization Dragons

May 1st, 2013 & Filed under Industry Analysis

I love this post by Joshua Fruhlinger, Please don’t personalize me. I know who I am. It captures a sentiment that many of us share (1) (2) (3). Joshua provides a wonderfully non-technical and simple summary:

I know who I am. I don’t need Facebook or Google or Microsoft or Apple or anyone else to collect data and tell me what I’m interested in. I’m pretty sure I know what I like and don’t like.

It’s a great point: Not only are big data approaches to personalization privacy-invading and offensive, they don’t work very well!

dragons-1There are much more direct and transparent ways to approach the opportunity of personalization. A system that allows you to be the master of your interests is self-empowering.
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Primal: "Welcome to your interest network"

April 24th, 2013 & Filed under Product Updates

Some things are too important to leave to anyone else. For me, the health of my family is one example. There isn’t an aspect of that interest that I can live without. And when new information surfaces, it needs to find me.

Whether its your health, your business, or your life’s purpose, you need comprehensive information and a service that’s dedicated to your individual interests, 24/7.

Where can you find an information service dedicated to the topics and content you truly care about? Your interest network would be as unique and one-of-a-kind as you are. But you don’t have the time to build it yourself and you don’t have the money to get others to do it for you.

Welcome to Primal, your interest network, made-to-order. It’s free for individuals and affordable for companies of all sizes. And now anyone can start an interest network. Read more »

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Primal CEO Yvan Couture featured in Communitech's 15th anniversary video series

November 30th, 2012 & Filed under News, Team

As part of their 15th anniversary celebrations, Communitech decided to check in with a few key entrepreneurs from Waterloo Region’s world-class technology community, including our own CEO Yvan Couture.

In this video series, Yvan reflects on the genesis of Communitech and his role in growing Waterloo Region’s technology community.

Watch the video here.

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Social Media Analysis using your Interest Graph

September 5th, 2012 & Filed under Use Cases

News alert! Your social network wants to get to know you. Unfortunately, identifying and understanding your interests based on 140 characters is pretty hard to do! That’s why marketers are busy trying everything to get to know you better.

In this post, we’ll demonstrate how Primal can be used to power social media analysis. This demos highlights tweets about topics you are interested in and helps you discover related topics that people are tweeting about right now!

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How Primal’s artificial intelligence creates meaningful interests data

July 3rd, 2012 & Filed under Featured, Product Updates

The most frequently asked question about Primal is, Where do you get the interests data? It’s a fair question. If Primal is the most comprehensive source of open interests data in the world, it begs the question of where we get this valuable data. (1)

Unlike our competitors, we don’t ingest and analyze vast amounts of historical consumer data to derive interests data. Instead, Primal creates this data on a just-in-time basis, with each and every request.

The reason Primal seems to have data about every conceivable topic of interest is that Primal is literally creating the data on-the-fly. Read more »

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Why a small Waterloo company needs a world-class Board of Directors

June 29th, 2012 & Filed under Team

You can’t do it alone! Starting and growing a company requires dedicated founders, strong internal leadership, and exceptional employees. But it doesn’t stop there. Having outside advisors and external board members brings vital experience, fresh perspectives, and guidance that’s critical to success.

At our Annual General Meeting in June, our shareholders re-elected our lead investor and external board member, Jim Estill, and welcomed three new external board members to our team: Dr. Savvas Chamberlain, Dr. Larry Cornett, and Dr. Paul Hofmann. They join our founder, Peter Sweeney, and myself on our Board of Directors. Read more »

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Primal-Powered Learning Sherpa Voted Education App with Most Potential

June 11th, 2012 & Filed under News

Learning Sherpa, a Primal-powered application that tailors educational content based on the intersection of interests between educators and students, was awarded The Learners’ Choice Prize in the Desire2Learn Edge Challenge. Learning Sherpa was selected as the submission with the most potential to have a lasting impact on teaching and learning.

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Five Surprising Ways to Use Interest Graphs

May 28th, 2012 & Filed under Industry Analysis

Interest graphs simulating human activity

Interest networks simulating human activity
Imagine filling out your social network with digital companions or forming focus groups of imaginary people for your market research.

Interest graphs are supposed to represent the interests of real people, right? But what if real people aren’t available? Primal can create interest graphs using any set of interests for each persona. Let these digital personas loose on the Web to explore content and even interact with real people!

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What is Interest Networking?

January 20th, 2012 & Filed under Industry Analysis

A growing list of companies are making “interests” the focus of their value proposition: Twitter allows you to “follow your interests”; Gravity (AOL) “unlocks the interest graph”; Pinterest “organize(s) and share(s) the things you love”; Quora “connects you to everything you want to know about” — just to name a few.

Many believe the company that dominates interest networking will be The Next Big Thing (1) (2) (3).

But interest networking remains a bit of a mystery. What is it?
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