Big data’s creative and empathetic sibling (and why they struggle to get along)

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Joyce Hostyn argues that Better Human Understanding, Not Big Data, Is the Future of Business. Some excerpts (with my emphasis):

Despite the best of intentions, we’re not data driven, we’re hypothesis driven. Our stories (our mental models) are merely hypotheses of how the world works.

Why The "Star Trek Computer" Needs Open Data…And Scotty, Too

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Scotty

Do you share this opinion?

So given that, what can we say about the eventual development of something we can call “The Star Trek Computer”? Right now, I’d say that we can say at least two things: It will be Open Source , and licensed under the Apache Software License v2.

Where Big Data Fails…and Why

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Data-driven technologies are plagued with small data problems. Their performance suffers in markets that aggregate a large number of unique interests. Some of the largest markets share these small data characteristics, including local ecommerce, personalized media, and interest networking. New approaches are needed that are far less sensitive to the cost and complexity of the data.