Back in the early days of the Web, the Yahoo! Directory filled a huge gap in the ecosystem.
This portal helped us make sense of the Web. It organized content based on topics, connected those topics into a hierarchy to make sense of it all, and standardized the presentation of the content so that it was convenient and accessible.
But where can you find a portal that makes content from the Web accessible in your application? If you want to incorporate content from the Web into your app, let alone personalize it to the individual interests of your users, you’re undoubtedly confronting some daunting problems:
- the content isn’t described in a way your application can understand;
- the content isn’t organized in a way that matches your app; and
- the content isn’t presented in a way that makes it easy to incorporate into your user experience.
In the sections that follow, we’re going to introduce you to a simple solution. Primal is like a personalized Web portal for your app. It’s a data service that makes it easy to incorporate Web content from sources you trust, tailored to the needs of each individual user of your application.