Posts Tagged ‘content marketing’

Automated Content Curation Your Readers Will Love: A WordPress Plugin That Uses Your Interest Graph

Monday, September 19th, 2016

Engage your readers with great content that expresses your interests!

Primal for WordPress uses Primal’s powerful interest graph and content filtering technology to give your readers relevant and timely content that’s tailored to each individual page you create.


Content curation is disrupting content creation. Are content marketers moving fast enough?

Wednesday, October 8th, 2014

First published on LinkedIn.

A few weeks ago, I made the trip down to Content Marketing World, “the largest content marketing event on the planet” with over 2600 delegates representing 50 countries.

I wanted to explore how the activity of content curation—the process of collecting, organizing and displaying information relevant to a particular area of interest—was impacting this massive content marketing industry.

Content curation may be one of the most disruptive forces in marketing, with an impact crater particularly devastating to activities directly and indirectly linked to content creation.

Based on a review of the activities at Content Marketing World and a supporting data analysis of thousands of articles in the media, content marketers appear slow to respond to this change.

The activity of curation is perceived as subordinate to content creation, complementary but not disruptive. Content curation is a new engine of content marketing, but the industry is tightly coupling it to the old activity of content creation.

The response from marketers? “It’s not creation or curation, it’s both!” Yes, it’s both. I would have had a tremendously difficult time making the arguments in this post without creating the content for it.

However, to say it’s both misses the point of a disruptive change and raises your risks of ending up under that crater. (more…)

Content Curation Website for Content Marketing

Monday, September 8th, 2014

A comprehensive resource for content marketing covering a wide range of topics of interest to content marketers.

Primal, a content discovery assistant, does most of the grunt work of finding the right information for the specific topics featured on the site.

Read on for a tour of the features of this content curation project. (more…)

Adding Automation to Human Content Curation

Thursday, May 8th, 2014

Content curation, the activity of collecting, organizing, and presenting information of interest to a target audience, is an essential component of content marketing.

As in many areas of marketing, aspects of content curation are being automated. Marketers are exploring how smart machines can help improve their productivity and performance. Automated content curation, however, is a young field and it’s difficult to separate the promise from the hype.

At Primal, we’re well aware of the importance of curation, but constraints of time, money, staffing left us unable to pursue sustained campaigns in content curation. As such, we wanted to explore how automated systems could be used to improve our efforts.

In this post, we’ll outline how we incorporated automated content curation into our activities and what we learned about its impact on marketing professionals. (more…)

Putting the Really Simple back in RSS

Saturday, April 12th, 2014

Introducing Primal’s intelligent content feeds


If you’re like us, RSS feeds are an essential part of your content pipeline. You use these feeds to keep track of the sources you care about, and share the best items with your customers and colleagues.

RSS is often referred to as Really Simple Syndication. The truth is, it’s really not that simple. And the more you use it, the more complicated it gets!

In this post, we unpack the problem with RSS and introduce you to Primal’s powerful yet simple solution. (more…)

The simple way to add targeted Web content to your favorite app or website

Friday, February 28th, 2014

Introducing Primal’s content service

Personalized Web content for your app or website

You need content that’s tailored to your unique perspective, supporting the topics and sources that make you stand out from the crowd. You need a superstore, not a corner store, and you don’t want to do a lot of work to get it.

Primal’s open interest graph is already the most comprehensive source of Web content targeted to your specific interests.

Today, we’re excited to announce that we’ve made the world’s largest open interest graph much simpler to use!


Personalized Web Content for Your Application

Wednesday, June 19th, 2013

Back in the early days of the Web, the Yahoo! Directory filled a huge gap in the ecosystem.

This portal helped us make sense of the Web. It organized content based on topics, connected those topics into a hierarchy to make sense of it all, and standardized the presentation of the content so that it was convenient and accessible.

But where can you find a portal that makes content from the Web accessible in your application? If you want to incorporate content from the Web into your app, let alone personalize it to the individual interests of your users, you’re undoubtedly confronting some daunting problems:

  • the content isn’t described in a way your application can understand;
  • the content isn’t organized in a way that matches your app; and
  • the content isn’t presented in a way that makes it easy to incorporate into your user experience.

In the sections that follow, we’re going to introduce you to a simple solution. Primal is like a personalized Web portal for your app. It’s a data service that makes it easy to incorporate Web content from sources you trust, tailored to the needs of each individual user of your application.


A Smart Machine as a Content Curator

Friday, May 31st, 2013

In this post, we’ll show you how to add Primal’s data service to your content curation solutions, as a fully automated, machine-editor.

We’ll also highlight the practical applications and benefits of using a smart machine as a complement to your manual and crowdsourcing strategies. Specifically:

1. How to filter out irrelevant content from your content supply.
2. How to provide personalized collections of content.

For our demo, we’ll use a content aggregator called Alltop, and show you how to recreate these examples and build a similar solution yourself.


Content curation needs to be simpler

Wednesday, December 1st, 2010

In the early days of the Web, librarians would often compile directories of “trusted sites” on a range of important topics. In fact, Yahoo! has its roots in what was essentially a human-edited directory of online content — then called David and Jerry’s Guide to the World Wide Web. These are early examples of online content curation.

A content curator is someone who finds, groups, organizes and shares the best and most relevant content on a specific issue. In the past, content curation was largely the domain of small groups of professionals.

Today, services like Tumblr have begun to attract part-time, amateur content curators by making it easier than ever to “publish” the interesting things you find online. While these services have undoubtedly brought content curation to new audiences, the time and effort involved remain significant barriers.

Further technological innovation is needed to lighten the burden of the entire process of finding, organizing, and grouping, and sharing content.

Taking the work out of content curation

One problem with existing tools is that they force people to work at the level of individual pieces of content. Given the flood of content on the Web, this approach requires a lot of manual labor on the part of a content curator. If the manual approach is the only one available, content curation is doomed to be a niche activity.

A new system is needed — one that puts raw computing horsepower in the hands of content curators to help them get the job done orders of magnitude faster than they can today.

Content curators want to spend their time focusing on their editorial vision, pulling together the ideas that matter most to them and their audience. They likely don’t want to wade through hundreds of pages of search results and feeds, painstakingly organizing what they find.

The key, then, is to enable content curators to quickly express their ideas, indicate a few sources to get content for those ideas, and let computers do the hard work of finding and organizing content around those ideas. The final step is for the content curator to vet the work of the computer, modifying the results as they see fit to give the results that “human” touch.

With a product like this, content curation could become easy enough — and fast enough — that anyone could do it.

Getting Started

Primal’s technology for understanding individual interests and Web scale content filtering takes much of the grunt work out of content curation.

To learn more, check out our developers site.

Happy curating.