Posts Tagged ‘content targeting’

The Social Graph Must Die

Wednesday, May 3rd, 2017

Have we reached the breaking point? Has our collective exhaustion with social media — the incessant notifications, the oppressive filter bubbles, the outright denial of our individuality — finally exhausted the excuses, apologies, and band-aid fixes?

Here’s the #ElephantInTheRoom: The social graph is a terrible basis for matching people to information. This is probably not a message that will be welcomed by the corporate giants and countless ventures that are banking on the social graph, but it’s an argument that’s long overdue. The social graph must die.

To be clear, the social graph is not social media. The former is the model or representation of the relationships between people. It’s the foundation upon which social media services match people to information. And in this capacity, the social graph is irredeemable.

Read the full post on Medium

Putting the Really Simple back in RSS

Saturday, April 12th, 2014

Introducing Primal’s intelligent content feeds


If you’re like us, RSS feeds are an essential part of your content pipeline. You use these feeds to keep track of the sources you care about, and share the best items with your customers and colleagues.

RSS is often referred to as Really Simple Syndication. The truth is, it’s really not that simple. And the more you use it, the more complicated it gets!

In this post, we unpack the problem with RSS and introduce you to Primal’s powerful yet simple solution. (more…)

The simple way to add targeted Web content to your favorite app or website

Friday, February 28th, 2014

Introducing Primal’s content service

Personalized Web content for your app or website

You need content that’s tailored to your unique perspective, supporting the topics and sources that make you stand out from the crowd. You need a superstore, not a corner store, and you don’t want to do a lot of work to get it.

Primal’s open interest graph is already the most comprehensive source of Web content targeted to your specific interests.

Today, we’re excited to announce that we’ve made the world’s largest open interest graph much simpler to use!