data
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How Primal’s artificial intelligence creates meaningful interests data
The most frequently asked question about Primal is, Where do you get the interests data? It’s a fair question. If Primal is the most comprehensive source of open interests data in the world, it begs the question of where we get this valuable data.…
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A Reality Check on Big Data
The fervor around big data continues to grow. The World Economic Forum and The New York Times are jumping on the bandwagon. While we share their enthusiasm for the potential, big data needs a reality check. Here are just a few of the how-do-you-get-there-from-here…
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Where Big Data Fails…and Why
Data-driven technologies are plagued with small data problems. Their performance suffers in markets that aggregate a large number of unique interests. Some of the largest markets share these small data characteristics, including local ecommerce, personalized media, and interest networking. New approaches are needed that…