The most frequently asked question about Primal is, Where do you get the interests data? It’s a fair question. If Primal is the most comprehensive source of open interests data in the world, it begs the question of where we get this valuable data. (1)
Unlike our competitors, we don’t ingest and analyze vast amounts of historical consumer data to derive interests data. Instead, Primal creates this data on a just-in-time basis, with each and every request.
The reason Primal seems to have data about every conceivable topic of interest is that Primal is literally creating the data on-the-fly. (more…)