Posts Tagged ‘data’

How Primal’s artificial intelligence creates meaningful interests data

Tuesday, July 3rd, 2012

The most frequently asked question about Primal is, Where do you get the interests data? It’s a fair question. If Primal is the most comprehensive source of open interests data in the world, it begs the question of where we get this valuable data. (1)

Unlike our competitors, we don’t ingest and analyze vast amounts of historical consumer data to derive interests data. Instead, Primal creates this data on a just-in-time basis, with each and every request.

The reason Primal seems to have data about every conceivable topic of interest is that Primal is literally creating the data on-the-fly. (more…)

A Reality Check on Big Data

Saturday, March 3rd, 2012

The fervor around big data continues to grow. The World Economic Forum and The New York Times are jumping on the bandwagon. While we share their enthusiasm for the potential, big data needs a reality check.

Here are just a few of the how-do-you-get-there-from-here questions for anyone considering big data projects. (more…)

Where Big Data Fails…and Why

Friday, October 14th, 2011


Data-driven technologies are plagued with small data problems. Their performance suffers in markets that aggregate a large number of unique interests. Some of the largest markets share these small data characteristics, including local ecommerce, personalized media, and interest networking. New approaches are needed that are far less sensitive to the cost and complexity of the data.

Read the full post on Medium