Content curation is disrupting content creation. Are content marketers moving fast enough?

Posted by & filed under Industry Analysis.

First published on LinkedIn.

A few weeks ago, I made the trip down to Content Marketing World, “the largest content marketing event on the planet” with over 2600 delegates representing 50 countries.

I wanted to explore how the activity of content curation—the process of collecting, organizing and displaying information relevant to a particular area of interest—was impacting this massive content marketing industry.