Engage your readers with great content that expresses your interests!
Primal for WordPress uses Primal’s powerful interest graph and content filtering technology to give your readers relevant and timely content that’s tailored to each individual page you create.
According to Murthy Nukala, “any marketer who doesn’t have a graph within the next twelve months will be at a permanent competitive disadvantage.” That’s a pretty ominous warning, particularly when most marketers have no idea what a graph is, let alone how to use it.
Developers have long created software that customers use directly. But now, we’re creating solutions that incorporate internal representations of end-users and adapt to individual needs.
In this post, we’re going to introduce you to the most important component in your solution stack, the user model, explain why it’s so important, and show you how to incorporate user modeling into your solution.
Awhile back, we started exploring how individual interest graphs, powered by Primal’s data service, can be used to improve the performance of recommendation engines.
Our surprising conclusion: Marketers and technology buyers are sold on the promise of personalized recommendations.
Back in the early days of the Web, the Yahoo! Directory filled a huge gap in the ecosystem.
This portal helped us make sense of the Web. It organized content based on topics, connected those topics into a hierarchy to make sense of it all, and standardized the presentation of the content so that it was convenient and accessible.
I love this post by Joshua Fruhlinger, Please don’t personalize me. I know who I am. It captures a sentiment that many of us share (1) (2) (3). Joshua provides a wonderfully non-technical and simple summary:
I know who I am.
In the sections that follow, we’ll show you how Primal can support your product development efforts by providing the data that describes the interests of individuals and finding the content that people will truly love!
The Web suffers a fundamental problem. Search is a symptom of it. Surfing is a symptom of it. Even the website itself is a symptom of it. The problem is that content is organized for you, in advance. Pre-packaged content is like ordering off the menu at a restaurant.