personalization
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Automated Content Curation Your Readers Will Love: A WordPress Plugin That Uses Your Interest Graph
Engage your readers with great content that expresses your interests! Primal for WordPress uses Primal’s powerful interest graph and content filtering technology to give your readers relevant and timely content that’s tailored to each individual page you create.
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There’s a Graph for That!
According to Murthy Nukala, “any marketer who doesn’t have a graph within the next twelve months will be at a permanent competitive disadvantage.” That’s a pretty ominous warning, particularly when most marketers have no idea what a graph is, let alone how to use…
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User Modeling for Personalized Content Services
Developers have long created software that customers use directly. But now, we’re creating solutions that incorporate internal representations of end-users and adapt to individual needs. In this post, we’re going to introduce you to the most important component in your solution stack, the user…
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How to Tell If Your Recommender Will Fail (Before You Spend All That Money On It)
Awhile back, we started exploring how individual interest graphs, powered by Primal’s data service, can be used to improve the performance of recommendation engines. Our surprising conclusion: Marketers and technology buyers are sold on the promise of personalized recommendations. Unfortunately, they don’t know how…
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Personalized Web Content for Your Application
Back in the early days of the Web, the Yahoo! Directory filled a huge gap in the ecosystem. This portal helped us make sense of the Web. It organized content based on topics, connected those topics into a hierarchy to make sense of it…
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How to Train Your Personalization Dragons
I love this post by Joshua Fruhlinger, Please don’t personalize me. I know who I am. It captures a sentiment that many of us share (1) (2) (3). Joshua provides a wonderfully non-technical and simple summary: I know who I am. I don’t need…
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A Personalized News App
In the sections that follow, we’ll show you how Primal can support your product development efforts by providing the data that describes the interests of individuals and finding the content that people will truly love!
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A Made-To-Order Web
The Web suffers a fundamental problem. Search is a symptom of it. Surfing is a symptom of it. Even the website itself is a symptom of it. The problem is that content is organized for you, in advance. Pre-packaged content is like ordering off…