Posts Tagged ‘Primal’

Azure-Backed Primal Delivers Personalized Content via Bing Search APIs

Thursday, September 29th, 2016

Originally published on MSDN Channel 9:

Primal is the maker of a web-scale network of personal intelligent assistants for content discovery. Primal uses Bing Search APIs in the Azure Marketplace to deliver highly personal content at web scale. The Bing knowledge and intelligence ecosystem complements Primal’s internal AI development. Primal’s AI formulates highly specific queries across any domain, and Bing Search APIs retrieve highly relevant content that satisfies its customers’ unique interests.

“Primal’s patented AI provides a comprehensive understanding of consumer interests. Bing Search APIs give us comparable reach with our content supply. Together, Primal and Microsoft Azure deliver personalized content at web scale,” said Peter Sweeney, Founder & CSO, Primal.

To learn more about how easy it is to add Primal’s personalized content discovery to your apps, download the datasheet and the mini-case study.

To start exploring your own Primal-powered solution, check out our Developers site.

The Myth Behind Big Data and Privacy

Tuesday, June 11th, 2013

We know what personalization means and the compromises it imposes on our individual privacy.

Or do we?

This is perhaps the most insidious myth among the technorati: In order for people to benefit from advanced and personalized technologies, they need to compromise their individual privacy.

This idea is remarkably pervasive and damaging, driving both consumers and businesses away from the opportunities of personalization and next-generation information services.

In this post, I’m going to introduce you to the myth and the underlying villain, Big Data. I’m also going to argue that innovation is a much better path forward than evil, or doing nothing at all.
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How Primal’s artificial intelligence creates meaningful interests data

Tuesday, July 3rd, 2012

The most frequently asked question about Primal is, Where do you get the interests data? It’s a fair question. If Primal is the most comprehensive source of open interests data in the world, it begs the question of where we get this valuable data. (1)

Unlike our competitors, we don’t ingest and analyze vast amounts of historical consumer data to derive interests data. Instead, Primal creates this data on a just-in-time basis, with each and every request.

The reason Primal seems to have data about every conceivable topic of interest is that Primal is literally creating the data on-the-fly. (more…)

Why a small Waterloo company needs a world-class Board of Directors

Friday, June 29th, 2012

You can’t do it alone! Starting and growing a company requires dedicated founders, strong internal leadership, and exceptional employees. But it doesn’t stop there. Having outside advisors and external board members brings vital experience, fresh perspectives, and guidance that’s critical to success.

At our Annual General Meeting in June, our shareholders re-elected our lead investor and external board member, Jim Estill, and welcomed three new external board members to our team: Dr. Savvas Chamberlain, Dr. Larry Cornett, and Dr. Paul Hofmann. They join our founder, Peter Sweeney, and myself on our Board of Directors. (more…)

Primal-Powered Learning Sherpa Voted Education App with Most Potential

Monday, June 11th, 2012

Learning Sherpa, a Primal-powered application that tailors educational content based on the intersection of interests between educators and students, was awarded The Learners’ Choice Prize in the Desire2Learn Edge Challenge. Learning Sherpa was selected as the submission with the most potential to have a lasting impact on teaching and learning.

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A Reality Check on Big Data

Saturday, March 3rd, 2012

The fervor around big data continues to grow. The World Economic Forum and The New York Times are jumping on the bandwagon. While we share their enthusiasm for the potential, big data needs a reality check.

Here are just a few of the how-do-you-get-there-from-here questions for anyone considering big data projects. (more…)

A Movember to Remember

Thursday, November 24th, 2011

Primal's Movember team

Primal’s Mo Bros for 2011.

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces around the world. With their “Mo’s”, these men raise vital funds and awareness for men’s health, specifically prostate cancer.

If you’d like to help out, please donate.

Innovation turns brain drain into brain gain

Monday, November 7th, 2011

Excerpt from The Waterloo Region Record, Technology Spotlight 2011

By Chuck Howitt, The Record
Tony Sarris and Nikhil Sriraman

Two years ago Tony Sarris was living the American dream. He was an engineering director for Unisys, a large U.S. information technology company with 37,000 employees worldwide. He lived in the west coast paradise of Laguna Beach, California. He made a comfortable salary.

Today, he works for a small Waterloo internet search company with 35 employees that few people have heard of. Goodbye surf, sand and sun. Hello grey skies, snow and cold winters. Has he lost his mind?

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Why the Web Needs Automating

Sunday, September 12th, 2010

beach

Technology was supposed to revolutionize our lives. There were promises of 20-hour work weeks, robotic servants to do our bidding, and leisurely weekday afternoons in the sun. That was a fantastic dream. So what happened along the way?

Today, we face the grim reality that most of the technology we build simply enables people to do more work.

Your PC is perhaps the best example of this. Sure, it’s a powerful tool. But it’s one that can do almost nothing without a human driving it. You respond to your emails. You browse the Web. You write that report. And you fix it when it breaks.

Could a computer do some of that work for you? (more…)