Primal
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Azure-Backed Primal Delivers Personalized Content via Bing Search APIs
Originally published on MSDN Channel 9: Primal is the maker of a web-scale network of personal intelligent assistants for content discovery. Primal uses Bing Search APIs in the Azure Marketplace to deliver highly personal content at web scale. The Bing knowledge and intelligence ecosystem…
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The Myth Behind Big Data and Privacy
We know what personalization means and the compromises it imposes on our individual privacy. Or do we? This is perhaps the most insidious myth among the technorati: In order for people to benefit from advanced and personalized technologies, they need to compromise their individual…
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How Primal’s artificial intelligence creates meaningful interests data
The most frequently asked question about Primal is, Where do you get the interests data? It’s a fair question. If Primal is the most comprehensive source of open interests data in the world, it begs the question of where we get this valuable data.…
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Why a small Waterloo company needs a world-class Board of Directors
You can’t do it alone! Starting and growing a company requires dedicated founders, strong internal leadership, and exceptional employees. But it doesn’t stop there. Having outside advisors and external board members brings vital experience, fresh perspectives, and guidance that’s critical to success. At our…
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Primal-Powered Learning Sherpa Voted Education App with Most Potential
Learning Sherpa, a Primal-powered application that tailors educational content based on the intersection of interests between educators and students, was awarded The Learners’ Choice Prize in the Desire2Learn Edge Challenge. Learning Sherpa was selected as the submission with the most potential to have a…
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A Reality Check on Big Data
The fervor around big data continues to grow. The World Economic Forum and The New York Times are jumping on the bandwagon. While we share their enthusiasm for the potential, big data needs a reality check. Here are just a few of the how-do-you-get-there-from-here…
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A Movember to Remember
Primal’s Mo Bros for 2011. During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces around the world. With their “Mo’s”, these men raise vital funds and awareness for men’s health, specifically prostate cancer. If you’d like…
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Innovation turns brain drain into brain gain
Excerpt from The Waterloo Region Record, Technology Spotlight 2011 By Chuck Howitt, The Record Two years ago Tony Sarris was living the American dream. He was an engineering director for Unisys, a large U.S. information technology company with 37,000 employees worldwide. He lived in…
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Why the Web Needs Automating
Technology was supposed to revolutionize our lives. There were promises of 20-hour work weeks, robotic servants to do our bidding, and leisurely weekday afternoons in the sun. That was a fantastic dream. So what happened along the way? Today, we face the grim reality…