We know what personalization means and the compromises it imposes on our individual privacy.
Or do we?
This is perhaps the most insidious myth among the technorati: In order for people to benefit from advanced and personalized technologies, they need to compromise their individual privacy.
This idea is remarkably pervasive and damaging, driving both consumers and businesses away from the opportunities of personalization and next-generation information services.
In this post, I’m going to introduce you to the myth and the underlying villain, Big Data. I’m also going to argue that innovation is a much better path forward than evil, or doing nothing at all.