Posts Tagged ‘rss’

Adding Automation to Human Content Curation

Thursday, May 8th, 2014

Content curation, the activity of collecting, organizing, and presenting information of interest to a target audience, is an essential component of content marketing.

As in many areas of marketing, aspects of content curation are being automated. Marketers are exploring how smart machines can help improve their productivity and performance. Automated content curation, however, is a young field and it’s difficult to separate the promise from the hype.

At Primal, we’re well aware of the importance of curation, but constraints of time, money, staffing left us unable to pursue sustained campaigns in content curation. As such, we wanted to explore how automated systems could be used to improve our efforts.

In this post, we’ll outline how we incorporated automated content curation into our activities and what we learned about its impact on marketing professionals. (more…)

Putting the Really Simple back in RSS

Saturday, April 12th, 2014

Introducing Primal’s intelligent content feeds


If you’re like us, RSS feeds are an essential part of your content pipeline. You use these feeds to keep track of the sources you care about, and share the best items with your customers and colleagues.

RSS is often referred to as Really Simple Syndication. The truth is, it’s really not that simple. And the more you use it, the more complicated it gets!

In this post, we unpack the problem with RSS and introduce you to Primal’s powerful yet simple solution. (more…)

The simple way to add targeted Web content to your favorite app or website

Friday, February 28th, 2014

Introducing Primal’s content service

Personalized Web content for your app or website

You need content that’s tailored to your unique perspective, supporting the topics and sources that make you stand out from the crowd. You need a superstore, not a corner store, and you don’t want to do a lot of work to get it.

Primal’s open interest graph is already the most comprehensive source of Web content targeted to your specific interests.

Today, we’re excited to announce that we’ve made the world’s largest open interest graph much simpler to use!