sentiment analysis
-
Big data’s creative and empathetic sibling (and why they struggle to get along)
Joyce Hostyn argues that Better Human Understanding, Not Big Data, Is the Future of Business. Some excerpts (with my emphasis): Despite the best of intentions, we’re not data driven, we’re hypothesis driven. Our stories (our mental models) are merely hypotheses of how the world…
-
Human-Guided Sentiment Analysis: Beyond the Cold Hard Stats
Call me sentimental, but perhaps some of you, too, are starting to miss the human side of sentiment analysis. Machine-based statistical analysis is not the entirety of sentiment analysis – or at least it shouldn’t be. There is still an important role for humans…
-
Five Surprising Ways to Use Interest Graphs
Interest graphs simulating human activity Imagine filling out your social network with digital companions or forming focus groups of imaginary people for your market research. Interest graphs are supposed to represent the interests of real people, right? But what if real people aren’t available?…