According to Murthy Nukala, “any marketer who doesn’t have a graph within the next twelve months will be at a permanent competitive disadvantage.” That’s a pretty ominous warning, particularly when most marketers have no idea what a graph is, let alone how to use it.
Graphs are a useful way to represent relationships between things. And the World Wide Web is called a Web for a reason: it is a huge network composed of pieces of content and links among them. So it isn’t surprising that graphs are being used everywhere in IT these days to represent particular kinds of relationships among types of content living on the Web.
Since every kind of relationship among things on the Web seems to have its own graph, it can get a little confusing keeping them all straight. That also makes it hard to determine which of those many graphs could be important to you and your business.
You might find it all befuddling enough to develop graphophobia and just ignore them all. That would be a shame, because leveraging these mysterious graphs could truly revolutionize your business.
Here I’ll connect some of the dots and help you understand what graphs are and why they are important. (more…)