user models
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There’s a Graph for That!
According to Murthy Nukala, “any marketer who doesn’t have a graph within the next twelve months will be at a permanent competitive disadvantage.” That’s a pretty ominous warning, particularly when most marketers have no idea what a graph is, let alone how to use…
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User Modeling for Personalized Content Services
Developers have long created software that customers use directly. But now, we’re creating solutions that incorporate internal representations of end-users and adapt to individual needs. In this post, we’re going to introduce you to the most important component in your solution stack, the user…
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The Myth Behind Big Data and Privacy
We know what personalization means and the compromises it imposes on our individual privacy. Or do we? This is perhaps the most insidious myth among the technorati: In order for people to benefit from advanced and personalized technologies, they need to compromise their individual…
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How to Train Your Personalization Dragons
I love this post by Joshua Fruhlinger, Please don’t personalize me. I know who I am. It captures a sentiment that many of us share (1) (2) (3). Joshua provides a wonderfully non-technical and simple summary: I know who I am. I don’t need…