Data-driven technologies are plagued with small data problems. Their performance suffers in markets that aggregate a large number of unique interests. Some of the largest markets share these small data characteristics, including local ecommerce, personalized media, and interest networking. New approaches are needed that are far less sensitive to the cost and complexity of the data.
Where Big Data Fails…and WhyPosted by Peter Sweeney (@petersweeney) & filed under on October 14th, 2011.
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