Use Cases

The possibilities for your Primal-powered applications are endless. Here are some popular use cases to fuel your imagination!

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Content and Product Recommendations

Primal’s interest graphs enable individualized and highly targeted recommendations. These individualized recommendations increase engagement and conversion rates, to create experiences that delight your audience.

Content Assistants for Messaging and Social Media

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Small conversational data such as tweets or text messages are a goldmine of individual interests. Millions of people everyday tweet about their favourite food, send a Kik or Facebook message about a recent TV episode, or take a photo on Instagram while attending a sporting event or concert. However if you’re trying to recommend content… Read more »


Recommending Blog Posts within News Articles

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In this post, we’re going to integrate Tumblr content into a Yahoo news feed, through the following steps: Step 1: Create an interest graph about a Yahoo news article. Step 2: Filter Tumblr content through the interest graph. Step 3: Integrate filtered Tumblr content in the Yahoo news article. Step 1: Create an interest graph… Read more »


Content Recommendations based on a Webpage

How do you recommend products or content for a very specific interest at a moment in time? In this post, we’ll show you how to build a world-class recommendation engine using Primal’s data service. Why Recommendation Engines Fail Current recommendation engines tend to fall into the following approaches: Recommendations based on social networks or collaborative filtering…. Read more »




Personalized Content Services

With Primal, you can create content experiences that are exquisitely tailored to the interests of each individual audience. These experiences can be tied to specific interactions within your app, such as the links people click or the text they read. Primal delivers content that’s just for you!

User Modeling for Personalized Content Services

Developers have long created software that customers use directly. But now, we’re creating solutions that incorporate internal representations of end-users and adapt to individual needs. In this post, we’re going to introduce you to the most important component in your solution stack, the user model, explain why it’s so important, and show you how to… Read more »


Personalized Web Content for Your Application

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Back in the early days of the Web, the Yahoo! Directory filled a huge gap in the ecosystem. This portal helped us make sense of the Web. It organized content based on topics, connected those topics into a hierarchy to make sense of it all, and standardized the presentation of the content so that it… Read more »


A Personalized News App

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In the sections that follow, we’ll show you how Primal can support your product development efforts by providing the data that describes the interests of individuals and finding the content that people will truly love! Overview of the Solution Primal-powered solutions are built in three simple steps: Step 1: Get topics of interest from your… Read more »




Automated Content Curation

Curate news and information to individual tastes! Primal makes it easy to provide individualized content tailored to your unique interests. Increase reader engagement, maximize the value of existing content, and reduce production costs.

Content Curation Website for Content Marketing

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A comprehensive resource for content marketing covering a wide range of topics of interest to content marketers. Primal, a content discovery assistant, does most of the grunt work of finding the right information for the specific topics featured on the site. Read on for a tour of the features of this content curation project.   The Many Disciplines… Read more »


Adding Automation to Human Content Curation

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Content curation, the activity of collecting, organizing, and presenting information of interest to a target audience, is an essential component of content marketing. As in many areas of marketing, aspects of content curation are being automated. Marketers are exploring how smart machines can help improve their productivity and performance. Automated content curation, however, is a young field… Read more »


A Smart Machine as a Content Curator

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In this post, we’ll show you how to add Primal’s data service to your content curation solutions, as a fully automated, machine-editor. We’ll also highlight the practical applications and benefits of using a smart machine as a complement to your manual and crowdsourcing strategies. Specifically: 1. How to filter out irrelevant content from your content… Read more »




Bots and Intelligent Assistants

Create intelligent assistants and bots that understand your interests. Intelligent assistants work on your behalf, proactively delivering valuable information to you, like news, deals, or recommendations. Develop breakthrough “invisible” experiences and micro-services that are much more supportive of people on-the-go.

Content Assistants for Messaging and Social Media

Screen Shot 2013-06-25 at 3.24.21 PM

Small conversational data such as tweets or text messages are a goldmine of individual interests. Millions of people everyday tweet about their favourite food, send a Kik or Facebook message about a recent TV episode, or take a photo on Instagram while attending a sporting event or concert. However if you’re trying to recommend content… Read more »




Data Analytics

Social and content networks often contain sparse data about individual interests. Primal can transform sparse inputs like tweets, messages, and content abstracts into rich interest graphs. These interest graphs can support the development of new value-added insights, dashboards and reports that connect you with the information, services, and people that best match your individual needs.

Social Media Analysis using your Interest Graph

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News alert! Your social network wants to get to know you. Unfortunately, identifying and understanding your interests based on 140 characters is pretty hard to do! That’s why marketers are busy trying everything to get to know you better. In this post, we’ll demonstrate how Primal can be used to power social media analysis. This… Read more »