Why Choose Primal?
One-size-fits-all doesn’t cut it in today’s competitive markets. People are demanding information that’s tailored to their unique interests. If you want to earn their loyalty, you need to understand and treat your customers like individuals.
You know that the user experience is just the tip of the iceberg! You don’t have the time to acquire and analyze your customers’ interests. The competition is fierce and you need a solution you can launch quickly.
You know your customers and their needs better than anyone. You just need a partner to help eliminate the costs and complexity. Primal is the only solution that supports your customers’ specific interests, to make your service stand out from the crowd!
Fast development and simple integration
Primal reduces your development time from months to hours, via a simple API. Painless integration. No software to install. Connect from anywhere. No special training or data scientists required. Our solution specialists and support team are here to help you every step of the way.
Affordable and risk-free
Primal is much more affordable than comparable big data approaches. There are no costs or risks to evaluate Primal. We offer affordable data subscription plans for companies of all sizes.
Respects your customers’ privacy
Primal doesn’t require data collection or customer surveillance. It uses the small signals of interest your customers willingly provide, such as their search queries and link-clicks, making it a privacy-friendly approach to personalization.
Your interests, your data
The data you provision from Primal belongs to you. There are no walled gardens or product lock-in. Our data is open and portable. You can use it in the cloud or download it to your system.